Scent experience for a better customer experience
A pleasant ambient scent can increase sales, encourage customers to stay longer and create a memorable experience. Whether used in hotels, retail stores, restaurants or even office spaces, the right scent can help businesses boost their brand image and build loyalty with customers.
Scents can have a powerful effect on people’s emotions and behavior, Geurbeleving voor een betere klantervaring is why they are becoming increasingly popular in retail settings. They can evoke memories, make people feel relaxed and comfortable, or even stimulate the appetite.
For instance, studies show that a store’s ambient scent can influence the customers’ shopping habits. One study compared the effects of a simple orange scent and a complex orange-basil-green tea scent in a home decorations store. The results showed that the shoppers who were exposed to the simple orange scent spent 20% more time in the store than those who did not.
How Scent Experience Contributes to a Better Customer Experience
In addition, the right ambience scent can help businesses develop a unique identity that differentiates them from their competitors. Well-known brands like Abercrombie & Fitch and Westin Hotel use signature scents to reinforce their brand image and establish an identity that customers associate with them.
Aemster’s expert team of consultants can help you select the best ambient scent that matches your business goals and image. We will recommend a signature scent that is both recognizable and aligned with your company’s identity, which can lead to increased customer loyalty and repeat visits.…