Digital Strategy + CRO is the bridge that connects your marketing efforts to tangible business goals. Paid ads and SEO bring in the traffic, and CRO makes sure those visitors actually engage, convert, and stick around. A well-run CRO program isn’t a one-and-done project; it’s an ongoing process of testing, learning, and improving.

To Digital Strategy + CRO conversions, marketers must first understand what the user experience on their site is like. This involves conducting an in-depth analysis of what users do and don’t want to do on the website, including recording user sessions, quantifying voice of customer feedback, and analyzing analytics. This level of deep insight fuels an effective CRO strategy that enables marketers to effectively set conversion goals, create a roadmap for optimization, and prioritize what experiments should be run.

Optimizing landing pages is a common CRO technique that can have a dramatic impact on conversion rates. This can involve ensuring the content on your page matches audience intent, as well as reducing friction points and incorporating personalization.

eCommerce CRO Solutions: Increase Your Online Sales

Similarly, optimizing form fills and sign-ups can be effective ways to boost enquiries. This can include reducing the number of fields on forms, as well as using data-driven personalization techniques to tailor content for each user.

A good CRO strategy can also reduce the likelihood of high bounce rates by addressing common usability issues. This can involve simplifying text, ensuring the mobile and desktop versions are consistent in their messaging, and using data-driven personalization to reduce friction on key touchpoints such as calls-to-action (CTAs). In short, an effective CRO strategy allows marketers to make smarter decisions about what changes they should be making to their site, while demonstrating how those changes will impact their bottom line.